Category Archives: Markets

Mar
29
2023

Need a Fresh Start? Jobs in Marketing Never Get Old!

Marketing is a big business and has been for many many years. Since the internet has become so popular, jobs in marketing have taken a turn. There are more opportunities available to people now through internet marketing. It is a booming business. Local internet marketing, although designed for smaller audiences have become quite a lucrative way of making money. There are different types of local internet marketing available. You can get involved in E commerce, affiliate marketing and freelancing. Blog writing, another form of internet marketing program, can also provide employment for those interested in assisting with marketing efforts.

Local Internet Marketing and Ecommerce

Jobs in marketing that those with local internet marketing experience can assist in are usually those stores that take part in Ecommerce. Ecommerce allows goods to be sold directly to businesses or consumers over the Internet. Consumers can even sell directly to other consumers. Ecommerce is very popular and can generate a lot of cash with just internet advertising. A local gift shop, for instance, can use Ecommerce to sell their wares on the internet. Candy stores can do the same, selling mainly to local customers, but expanding their reach to the entire world. However, since these businesses have a concrete address, they need local Internet marketing to help them reach and increase their local customers.

Affiliate Marketing and Online Marketing

With affiliate marketing you will be able to make a profit by selling someone else’s products. You get a percentage of the profits. Amazon is a good example of affiliate marketing. Usually when physical products are involved your percentage will be 5 – 15 percent commission of the sales price.

For informational products the commission is much greater. You can make as much as 75 percent. There is no manufacturing of physical products so the commission will be much better.

Affiliate marketing can be done in many ways. One way is to start a review web site where you write product reviews. Every time someone purchases a product from your reviews you receive a commission.

Freelancing and Internet Marketing

By using special skills you have learned such as writing, web design and many others, the average person can make cash over the internet. People will pay you for your skills. As jobs in marketing go, freelancing can be quite profitable. If you are good at writing resumes or at transcribing, there is sure to be someone who needs that skill. How much you get paid for these freelancing jobs varies a lot. Sometimes the potential employer has a set budget for each particular job. Sometimes your payment depends on the difficulty of the particular job.

Internet Marketing and Blogging for Money

You can take a hobby and turn it into a profit. By starting a blog which you contribute to regularly by posting articles you have written, you can make a hobby or special interest profitable. In essence, this is much like affiliate marketing. As time goes by you will generate visitors to your blog who come there to read the articles. You then can allow advertisements. Whenever someone buys from the advertisements you will receive a commission. You can even offer to write for other blogs for a price. You can charge for advertising space as well.

Obviously, you can see that there are several different areas of marketing that you can choose to start your career. The best part? Not all of them require a significant amount of education. In fact, many internet marketing tactics can be learned over time by simply following the instructions of the pros. Books, eBooks and even tutorial courses allow those with little knowledge to succeed in building an income in as little as a few weeks. Whatever form of internet marketing you choose there is a profit to be made. Choose one that is made for you.

Mar
29
2023

Business Marketing Consultants for Your Small Business

Point to Ponder

If you think that there is no need for you to hire some business marketing consultants because you only got a small business, then you could think twice for such decision. Unless if you have a business background and has proven yourself to excel in business without the advice of marketing consultant then you can go on and not hire a marketing consultant for your small business. However, the point here on why there is a need to hire the expertise of a marketing strategist for your business whether it is big or small is that you are not alone in the market and there could be ways that you have not known on how you would be able to entice the market into buying your products or the services that your company may provide.

Intense Competition

Even if your business is small you still need to seek wise advices from marketing strategist in order to stay alive in the market. There are small businesses today that bloom for the first two months of operation but then later became very cold in the market until it freeze and dissolve completely, it is because they have no exact marketing strategies and techniques on how they could become competitive in the market and excel. It is such a waste of money for capital as well as effort that after several months could turn out to no longer exist in the market. Competition in the market are really very intense and if you don’t have enough techniques and strategies in marketing you will really have some very hard time in keeping your business alive in the market.

Steady Endurance

You may wonder why there are small businesses in the market today that has endured the intense competition, there only chance in staying alive in the market is that they have business marketing consulting behind them that help them to have steady endurance in the market. Although their businesses are just small, with the help of the marketing consultants, they are able to figure out some ways on how to face the battle of competition in the market being equipped with the right strategies and techniques provided by their marketing consultants and stay victorious. So even if they are the smallest business among the big giants in the market, still their company will stand stronger because of the strong foundation of marketing that they may have.

Secret Armour

The short term and long term goals and the marketing strategies and techniques that the small businesses’ marketing strategist have provided them are the secret armours of these small businesses. As their marketing consulting have laid out to them both the short term goals and expectations for their companies, their consultants have also teach them some alternative courses of actions on how they are going to battle some crisis that may come their way. So, if you want to get the best armoury for your small business and stay victorious in the market, it is best that you hire the services of marketing consultants so that you will also be guided well with the marketing strategies and techniques that they will provide for your business.

Aug
02
2022

4 Killer Questions For Your Marketing Campaign

Your investment in advertising now more than ever has to count. Knowing how much it counts is what keeps you ahead of your competitors in terms of return on investment. Sadly, too many businesses are not clear about the fundamentals of their advertising campaigns or about what works.

This article explores the four basic ingredients of your U.S.P. (or unique selling proposition / point ) to make you stand out as the ‘go to guy’, versus many other similar small businesses out there, who are throwing mud at the wall in the vain hope that some sticks. Here I want to take a look at the marketing science of how to brand yourself and stay in the mind of your target audience.

Think Dominos Pizza branding. In the UK, an under-cover investigation on T.V. showed how they exploited foreign workers abominably, forcing people into conditions of servitude who got involved with them. Nevertheless, they remain ahead of the competition, because their terrible treatment of their staff is over-ridden in peoples’ minds by their ability to deliver what customers want, namely:

“Fresh, hot pizza delivered in 30 minutes or less, guaranteed.”

The question for you as a marketer – online and offline – then is whether your mission statement and tag line covers the four crucial things people want to know as they are tuned into “WIIFM” (‘What’s In It for Me’) whilst seeking solutions to their problems.

Your marketing advertising should answer four questions from the standpoint of your customer:

· “Why should I listen to you?”

· “Why should I believe what you tell me?”

· “Why should I act on what you tell me?”

· “Why should I act now rather than later?”

Perry Marshall, a multi-million dollar advertising expert, argues that if you have a U.S.P. ‘slogan’ which covers all four of these bases, you are onto a killer hook!

Does your company’s unique selling proposition describe what’s truly unique about you, compared to your direct competitors? Do you speak directly to your target audience and give them what they need to galvanise them out of their passivity to act on information you give them NOW, before they become distracted by the million other demands on their attention daily?

If not, scrap your woolly-minded marketing campaigns and start to brand yourself from scratch. If you have your niche market’s ear and eyeballs on you, you are in their minds and ultimately you will have their business…

FACT: The world of marketing is cut-throat, no less in online marketing than advertising offline. Every business is vying for dominance to raise their voice above the herd. Competitors often compete on issues of price and delivery; you may need to offer more value than merely these basics to stand out and avoid cost-cutting wars you may lose when launching online advertising and marketing campaigns. You need to shift the agenda in your favour.

Figure out who your ideal customer is; your perfect match for the goods or services you provide and then go after them in your marketing messages using unique marketing messages which set you apart from the rest of the market, by referring to specific benefits offered for specific buying activities. If you take a scatter-gun approach of ‘pleasing all the people all the time’, you please nobody ever and your marketing budget is wasted. Do not assume that even if you hook a customer once, their future loyalty is assured. Be clear from the outset that the reward of any marketing campaign investment is in its ability to generate repeat custom.

Positive return on investment is about attraction marketing, i.e. finding your ‘match’ with whom you can build a lasting relationship and benefit from their loyalty and return sales. There should be mutual respect and trust for each other. This is a true MBA (mutually beneficial arrangement), as opposed to sales and marketing based upon quick turn-around and fast bucks. These principles of marketing are now agreed upon by the top earners in the marketing industry.

Knowing the needs of your target audience and having confidence in your own unique selling proposition means that customer is more likely to warm to you when you offer what they are looking for and then some. If you are an internet marketer, putting out the solutions they seek in your online marketing campaigns means your customer is closer to buying when they eventually make contact with your business and you. They understand your services and products; they know what benefits you specifically offer.

The initial prospecting process of marketing your business’s products and services, along with your unique solutions can be automated online or in repeated offline campaigns, saving you time for the main element of your unique relationship – your giving the customer their tailor made solution in exchange for that person’s business and longer term loyalty to your brand.

This is the truly mutually beneficial outcome of your ability to answer your customer’s four key buying considerations and the result of developing your skill in setting yourself apart from the clamouring voices of your competitors. You go from being just another peddlar to THE professional in the mind of those you seek and market to specifically.

Answering the four crucial marketing questions above is the difference in market invisibility and return custom. Fine tuning your marketing messages will demonstrably show a bigger return on investment for your efforts.